Why Kindness Works Better Than Revenge Against Online Trolls

Cornell University researchers discovered that compassionate responses to online trolling create healthier digital spaces than vengeful replies. The study used a simulated platform called VidShare with 3,516 participants who encountered offensive comments. Participants were 2.35 to 2.43 times more likely to upvote restorative responses that appealed to values and requested apologies compared to retributive responses involving threats or insults. Those exposed to compassionate replies reported higher community satisfaction and greater willingness to stay engaged. The research showed that when restorative responses appeared first in comment threads, they maintained effectiveness even when harsh replies followed. However, when offenders seemed unwilling to change, preference for compassionate approaches weakened. (Story URL)